Analytic Tools: Advantages and Variety
Why your partner is always talking about the analytic of the website? Do you need it? Well, shortly, yes. It will help you to make the website more useful for your users, which will get your website to the top of a search. Although, in the business world, we can’t be satisfied with such a proximate answer. So, let’s get dipper to the topic with our new ChallengeSoft Blog article.
Why you Should Analyze your Website?
In the first place, every website represents the company’s goals, and, of course, give the service to the clients online. Besides, companies can analyze websites for many reasons. For example, they may get to know how well their website is functioning, or they may need to learn what competitors do with their web pages.
The key is to have the idea that you don’t need just website data – you need a system for understanding that data and a process for making changes based on it: analyzing what actually helps improve website performance is not one step. So what are those steps and where you should start?
Where you Should Start with Analytic of your Website?
We recommend you to start an analyzing from these 4 steps:
Let’s unscramble everything steps by step.
Realize your Website Purpose and Goals
You need to have the purpose of such action as Analyzing a website. It may be that you see higher bounce rates than usual on the entire site, and you want to understand why this happened, to get to the bottom of it. Either there may be a situation: you’ve launched a new landing page that isn’t turning what you expected. Or you may have seen your website’s SEO traffic decrease on a few key web pages.
Regardless of the catalyst, it is important to clearly understand why you are analyzing your website. One of the basic intent is to determine your convenient approach to analysis, as well as what software you will need to do for this.
Make the Perfect Journey for your Website Map
You need to research and establish what your ideal site tour looks like. Ideally, this will help to begin to hypothesize what is causing the breakup. This hypothesis will determine what type of website analysis you do. No matter what aspect of your website you are viewing, you have a basic or ideal scenario for comparing results.
As you can see, the ideal map includes every page in between that you want users to visit, every micro-conversion that takes them further through your sales sequence, and adds numbers to those conversions.
Take some Resources for Testing
Now is the time to delve into what is really going on your website – testing. This is one of the steps that most website analysis materials tell you about: the process varies greatly depending on the type of website analysis you’re doing – whether it’s competition analysis, SEO analysis, UX analysis, or something else.
To improve performance, we need to analyze user interaction with your website. This is possible through the use of heat maps, session records, and other tools to help you see how real users are behaving on your website.
Information about click behavior, scrolling, etc. includes context and quality feedback to numerical data that you can see in Google Analytics and other web analytics and analytics tools.
Analyze everything at the Result: Causes and Solutions
When we got to this fourth step, we can see the two data sets:
And this is where the challenge comes: to find out why there are differences (if any) between the two and how to correct them to bring the real situation closer to your ideal. Once you’ve thought about the potential reasons and solutions, it’s time to implement these changes and continue to monitor your website to see how these changes affect your SEO, UX, page speed, and more.
This is where regular website analysis begins with analytical tools, helping you keep track of improvements, catch any new issues, and further optimize your website.
Variety of Analytic Tools
Tools for website analyze can be sorted into such groups as marketing, communication, and technical tools:
The first group has the strategy and social media marketing tools, the communication group is about emails, and technical tools help with the improvement of analytic.
Let’s pay attention to the powerful marketing weapon – social media. Instagram Fakelikeinfo lets users know actually engaging all of your subscribers, and providing an understanding of the actual number of likes and comments in any Instagram account. It will show practical information, such as active versus inactive status.
Mailcharts allows companies to develop and optimize their cool emails to be able to track competition. This strategy will inspire content and design. Similarly, with Mxtoolbox, you can check to see if your competitors have sent spam to their customers, and see if this approach is really worth it.
Without the analysis of competitors, you can’t get a great analysis. That is why we recommend that you pay attention to the tools for analyzing competitors that will help you accomplish better analytics. Such as, for example, the Ghostery ad blocker also has some extremely handy features such as information and analytics about which trackers their competitors use.